Times were tough; the stock market had plunged. Retail was dead. The auto companies were in turmoil. Mike understood that if United Way of Southeastern Michigan was going to survive and thrive in the midst of economic downturn, he would have to be a catalyst for change — both for the organization and for the region.
Read MoreWould you be comfortable walking through the Atlanta airport with your Purpose emblazoned across a tee shirt?
Granted, some travelers might avoid you, but I guarantee that some would approach you. They’d ask what your shirt means and where you got it. This latter group would be drawn to your Purpose because it resonates with them!
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