“If you do not have a trust-based emotional relationship, you do not have product differentiation … and the customer will constantly shop around for the lowest price and least amount of friction. I’m willing to bet that your best customers are the ones you have the most solid relationship with. When you have a rapport founded on mutual trust, it feels like you’re on the same team.”
Read MoreEnergy-giving relationships are an important key to replacing retirement with intentional living. Life is a series of relationships, from casual to long-term. I believe relationships take time and require a multi-year investment of value creation before bearing fruit. It may be 10 years before tangible value blossoms. This growth metaphor illustrates that relationships take time to harvest and require patience.
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