“If you do not have a trust-based emotional relationship, you do not have product differentiation … and the customer will constantly shop around for the lowest price and least amount of friction. I’m willing to bet that your best customers are the ones you have the most solid relationship with. When you have a rapport founded on mutual trust, it feels like you’re on the same team.”
Read MoreThe perspective of age has taught me that even a heroic 26-mile event can only be completed one step at a time. So don’t beat yourself up trying to reach your goals overnight. And don’t despair if you make a mistake. Any runner will tell you that falling down is part of the process. Just get up, learn what you can and press on. It’s been said that perseverance is not one long race; it is many short races one after the other.
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